Zetifi Marshal, privacy policy
1. Who we are
Zetifi Marshal (“the app”) is published by Zetifi Pty Ltd (“Zetifi”, “we”, “us”), ABN 98 621 129 244, C/- Navigate Advisors, 63 Baylis Street, Wagga Wagga NSW 2650, Australia.
This policy explains what the app collects, why, who sees it, and what you can do about it. It is written for the person using the app.
2. Who controls your information
For this app, Zetifi is the controller of your information. You sign up directly with us, and your information is held on systems we operate in Australia, other than notifications, which pass through the United States. This is different from Zetifi’s Microsoft 365 product, where an employer holds and controls the data.
If you join a team that someone else runs, they can see what the app shows them about you, and they decide the team’s settings. What they do with what they see is their responsibility, not ours.
3. What we collect, and why
| Information | Why |
|---|---|
| Your location, including in the background if you allow it | To put your position on an SOS and on a check-in, and to show your dot to your team while you are sharing |
| Your email address | Your account and your sign-in |
| Your name | So your team knows who you are |
| Your profile photo, if you set one | Your picture on the map and in the roster |
| Your nominated contact’s mobile number, and your own | So an SOS can send that person a text. It cannot be your own number: the point is that somebody else knows |
| Your account identifier and your device’s notification token | To tie your records to your account and to deliver notifications |
| What you do in the app: check-ins, SOS events, team and item names, places you save | This is the product |
| Tracking account credentials, only if you connect one | To show your own vehicles or equipment on your map |
We do not collect your address book, your health or fitness data, your financial information, your browsing or search history, or any advertising identifier. We do not run ads. We do not sell your information, we do not share it with data brokers, and we do not track you across other apps or companies.
We do not collect crash or performance diagnostics today. If that changes, this policy changes first.
4. Background location
The app asks for permission to use your location “Always”, in the background, because two things need it while your phone is locked or the app is closed:
- SOS. If you hold the button, your alert should carry where you are.
- Sharing with your team. While you are sharing, your dot keeps updating so your team can see you.
You are shown what this is for before the app asks. You can say no, and the app still works with location only while it is open. You can change your mind in your device settings at any time.
5. The person you nominate
Your safety contact has to be somebody other than you, and they have to have a mobile number, because the whole point is that when you cannot speak for yourself somebody else hears about it.
That means we hold a phone number belonging to a person who is not using the app and did not give it to us themselves. So the first thing we do with it is text them: who nominated them, what it means, and a link to agree or decline. If they decline, or stop the messages later, we tell you, and the app’s SOS and check-in buttons go away until you nominate somebody else. A button that reaches nobody is worse than no button.
We never use their number for anything else, and we never email them.
6. Who sees your information
- Your team. People in a team with you see your position while you are sharing, your check-in state, and your SOS if you raise one.
- The person you nominate. We text them once when you nominate them, to tell them what you have asked of them and let them agree or decline. After that, they get a text if you press SOS or if you miss a check-in and nobody answers. Every message tells them how to stop. They do not need the app, and if they decline or stop, we tell you.
- Our service providers, who process it only to run the app for us: Amazon Web Services (hosting, Sydney), Expo Inc (United States), Apple and Google (delivering notifications to your phone), an SMS carrier (sending the texts), and an email provider (sending you account emails, such as confirming your address when you sign up). Nobody you nominate is ever emailed.
- What Expo receives. Every notification we send passes through Expo, in the United States, before Apple or Google deliver it to your phone. That includes the text of the notification, which can name you and say what happened, such as that you pressed SOS or missed a check-in.
- A tracking provider, only if you connected your own account with them.
We may also have to disclose something where the law requires it.
7. Where it is held, and for how long
Everything the app stores is held in Amazon Web Services in Sydney, Australia.
- Your account information and what you do in the app are kept while your account exists.
- Your location history is kept while your account exists, and is deleted when you delete your account.
- Signed records that safety signals passed through our system are tamper-evident by design. They cannot be edited or removed early and they expire on their own after 90 days.
- Operational logs expire after 30 days.
8. Safety, and what this app is not
The app alerts the people you have told it to alert. It does not contact emergency services, and it is not a monitored service. Nobody at Zetifi is watching a screen waiting for your SOS. If you need emergency help, call 000.
Messages depend on your phone, your connection, and networks we do not control. If you have no connection, the app holds an SOS and sends it when you are back online, and it tells you it has done so.
9. How we protect it
- Everything the app sends travels over encrypted connections.
- Your sign-in tokens are held in your phone’s secure store, and anything queued while you are offline is encrypted on the device.
- Access to the systems that hold your information is restricted and logged.
No system is perfectly secure. If something goes wrong that affects you, we will tell you.
10. Delete your account
You can delete your account at any time, free, from inside the app: open your account sheet and choose Delete account.
That deletes your profile, your location history, your check-ins, your safety events, your items, your places, any tracking account you connected, your nominated contact’s details, and your team memberships. It cannot be undone.
If you cannot get into the app, email support@zetifi.com with the subject “Delete my account” from the email address you signed up with. We will delete it and confirm when it is done. You do not need an account or a login to make this request.
What we keep after deletion: the signed safety-signal records described in section 7, which expire on their own, and any text already sent to your contact, which we cannot unsend.
11. Your rights
You can ask to see the information we hold about you, correct it, or delete it. Email support@zetifi.com. Depending on where you live you may have further rights, and you can complain to your local privacy regulator, which in Australia is the Office of the Australian Information Commissioner.
12. Children
The app is for adults. It is not directed at children and we do not knowingly collect information from them.
13. Changes
If we change this policy we will post the new version here and update the date below. If a change affects how your information is handled, we will tell you in the app.
14. Contact
Zetifi Pty Ltd support@zetifi.com C/- Navigate Advisors, 63 Baylis Street, Wagga Wagga NSW 2650, Australia
Last updated: 16 August 2026